Child Abuse Developmental Effects For Adolescents

Child Abuse: Developmental Effects for Adolescents Taylor Gowen Psych 210 Human Growth and Development Professor Lou Bacon Great Bay Community College Introduction - Adolescence is defined as the bridge between childhood and adulthood, which begins at the age of 12 and ends around the age of 18 (Scannapieco Connell-Carrick, 2005). Adolescence is a time where a lot of changing and transformation occurs throughout the body. At this time, adolescence experience physical, emotional, cognitive and social changes (Scannapieco Connell- Carrick, 2005). Often times during adolescence, abuse is experienced. Child abuse is defined as an act or failure to act resulting in serious harm, death or serious physical, sexual or emotional harm by a parent or caretaker who is responsible for the child (Scannapieco Connell-Carrick, 2005). This research paper will address and answer three questions in regards to developmental effects for adolescents due to child abuse. 1.How does child abuse affect adolescents developmentally both physically and cognitively? 2. How does child abuse effect adolescent’s emotional and social development? 3. How does family support and professional intervention help the developmental effects of child abuse? Physical and Cognitive Developmental Issues of Child Abuse in Adolescents on Teens - Child abuse no matter what shape or form causes major damage to adolescents. Abuse impacts the way an adolescent develops in all aspects suchShow MoreRelatedAdolescence : Literature Review1463 Words   |  6 Pageswhen a child is trying to become its own person and eventually an adult. It’s a time period when a lot of changes are occurring. Whether it’s through their education moving from middle school to high school or changes within their brain as they age. Adolescents are going through puberty, hormonal changes and experimenting with different social groups within their society. The culture and the social aspects of a society can shape an adolescent into an adult, whether it is to set the adolescent up toRead MoreEffects Of Being A Foster Care On Children And Adolescents1219 Words   |  5 PagesMackenzie Murphy English Composition 101 Dr.Kom Kunyosing Cause and Effect Essay November 16, 2015 Effects of being in foster care on children and adolescents Being in foster care can either have a positive effect on someone or it could have a very negative effect on someone. In my case, it not only had a positive effect but it also had some downfalls. Most often times children/adolescents are placed in foster care because it is a safer environment for themRead MoreTrauma Focused Cognitive Behavioral Therapy1299 Words   |  6 Pagesstrategies because it exceeds their developmental capabilities (Faust Katchen, 2004). (Faust et al., 2004)As previously noted, a child is at a greater risk for the effects of severe sexual abuse in the first years of life (Faust Katchen, 2004). (Faust et al., 2004) One theory that alleviates symptoms of PTSD is Trauma-Focused Cognitive-Behavioral Therapy (TF-CBT). This theory is designed for ages 3-17 (Salloum et al., 2014). TF-CBT aims to incorporate the abuse that they experienced into theirRead MoreThe Effects of Adolescent Substance Abuse Essay1228 Words   |  5 Pagesan estimated 25.1 million adolescents aged 12 to 17. In the past year, more than one quarter of adolescents drank alcohol, approximately one fifth used an illicit drug, and almost one eighth smoked cigarettes† (A Day in the Life of American Adolescents, 2013, para. 1). Substance abuse is major problem amongst adolescents. Some are experimenting, but some adolescents may become dependent on a particular substance. If one becomes dependent on a substance as an adolescent it could be detrimental toRead MoreThe Trauma of Childhood Sexual Abuse Essay1694 Words   |  7 PagesAn estimated 39 million survivors of childhood sexual abuse exist in America today (Darness2Ligh t, 2009a ). This figure continues to grow daily as perpetrators of this crime continue in this destructive path. The definition of child sexual abuse is the force, coercion, or cajoling of children into sexual activities by a dominant adult or adolescent. Sexual abuse of children includes touching (physical) sexually including: fondling; penetration (vaginal or anal using fingers, foreign objects orRead MoreThe Effects Of Childhood Sexual Abuse On Adults Sexual Behavior1521 Words   |  7 Pagesimpact of Childhood Sexual Abuse on Adults Sexual Behavior Jamila Kamara Dr. Lauren Vansluytman Morgan State University Sexual abuse leaves many scars, creating feelings of guilt, anger, and fear that haunt survivors throughout their lives. These traumatic experiences can be detrimental to the victims’ sense of their own sexuality. Numerous individuals who have been abused have trouble pursuing adult relationships and engaging in sex  as an adult. The abuse can color a person s sexualityRead MoreThe Health Of The Community- Public Health778 Words   |  4 Pagesproblems in child and adolescent growth and development, such as: Undetected health problems and developmental delays (e.g., exposure to lead or other environmental contaminants, dental problems, anemia, hearing loss), undetected developmental issues, inadequate nutrition, inadequate or ineffective parenting, child neglect, undetected emotional concerns, adolescent risk behaviors, and out- of - home placement (Nies McEwen, 2015 p. 287-309). In efforts to prevent child and adolescent growth and developmentRead More Effects of Child Ab use and Neglect Essay examples1386 Words   |  6 Pagesmillion reports of child abuse are made in the United States involving more than 6 million children(Child Abuse Statistics Facts). Child abuse doesn’t necessarily have to be physical, it can be mental, emotional, or sexual, it can even be neglect. Abuse doesn’t only effect the child being abused but it also affects the people witnessing the abuse. Child abuse can affect the child in many different ways. There can be many effects of abuse on the child (Kraizer). The worst way the child can be affectedRead MoreThe Link Between Child Abuse And Adult Physical And Mental Health Essay1532 Words   |  7 Pagesresults from research conducted on the links between child abuse and adult physical and mental health. The articles vary in their themes and ideas of child abuse in relations to trauma exposure, posttraumatic stress, juvenile offenses, and teen dating violence. Other articles suggest adult criminal behaviors, in carceration and parenting styles of those who were abused as children. This paper examines the relationship within one another of how child abuse affects those children in later years and stagesRead MoreThe Effects Of Drug Abuse On Adolescents957 Words   |  4 Pagesfactor that can influence risk behaviors in adolescents. Poor parental guidance and absentee of a parent (s), peer influences, low self-esteem, mental health predisposition are a few of the factors that can lead adolescents into addiction or drug abuse. Research shows that teenagers are at increased risk of poor mental health, antisocial behavior and risk-taking behavior such as substance misuse (Raising Children Network, 2014). Drug abuse can be the abuse of any drugs without necessarily becoming

What Motivate People to Vote Free Essays

What Motivate People to Vote? Voting is often inconvenient, it is personally costly. You have to take time to register and to learn about the candidates, and in the election day you may need to take time of your work to stand in long lines possibly in a bad weather , all that knowing that perhaps your vote will note make a difference among all the millions votes. So why do millions of people expend their own time, energy, and money to cast a vote that will not make any difference in the electoral outcome? According to The American Psychological Association: Psychologists and political scientist have many theories: * Some research suggests that people are motivated to vote because they want to â€Å"fit in. We will write a custom essay sample on What Motivate People to Vote? or any similar topic only for you Order Now † Bruce Meglino, PhD, of the University of South Carolina’s Moore School of Business, sees voting as an example of a behavior included in social admonitions–things people are supposed to do–such as working hard when no one’s watching or helping a stranger they’ll never see again. Given that voting is an activity with more costs than benefits for the individual, Meglino thinks that highly rationally self-interested people probably don’t bother to vote. * Some people, of course, vote because they believe their vote will make a difference, a psychological mechanism called the â€Å"voter’s illusion. † According to a study published by Melissa Acevedo, PhD, of Westchester Community College, and Joachim Krueger, PhD, of Brown University, in  Political Psychology  (Vol. 25, No. 1). Basically, people just think their vote makes a difference, and have this mistaken belief even though statistically it’s not the case,† Acevedo says. * Voting may be just plain habit for some people, according to Wendy Wood, PhD, a social psychologist at Duke University and co-director of the Social Science Research Institute. Also according to the website â€Å"Psychology today†, another reason for voting, offered by political scientists and lay individuals alike: is that it is a civic duty of every citizen in a democratic country to vote in elections. It’s not about trying to affect the electoral outcome, it’s about doing your duty as a democratic citizen by voting in elections,  they believe that voting is not just a responsibility, it is more a source of power. Another reason that people often offer for voting is â€Å"But what if everybody thought that way? †Ã‚   The reasoning goes that, if everybody thought that voting was irrational and a waste of time, nobody would vote and democracy would collapse. In this last presidential elections, Barack Obama won by 51% verse 48% for Romney. And according to the exit polls President  Barack Obama  won the Hispanic vote by a whopping margin of 71 percent to 27 percent and the Asians voted for Obama by 73-26. By cons, Romney appear as the candidate for the rich and white people, who wants to lower taxes for millionaires and relax banking regulations for Wall Street that is why he won among all voters making more than $100,000 a year by a margin of 54-44. These statistiques can be explained by the fact that Democrats are multiracial with a laissez faire attitude toward religion and spirituality. Instead, the Republicans are in general overwhelmingly white and tenaciously Christian; they are more conservative than the Democrats. As stated by The Christian Science Monitor, there are other factors that played a big role in the victory of Obama: †¢ Obama and his family remained personally popular. †¢ Obama’s status as the first African-American president. †¢ Romney never seemed comfortable discussing his career at Bain or his vast wealth, so he was always seeing as the rich white gay who can not relate to all Americans especially in those tuffs economics times. There is also the part of the role of Charisma. Romney never developed a comfortable style on the stump, in contrast with Obama’s ability to deliver rousing speeches. On the other side, and according to the â€Å"New York Times†, there were some social and economics factors that played a role in why people did choose Obama instead of Romney. Like on the matter of health care, Romneyâ₠¬â„¢s virulent attacks against the Obama care law, which provides healthcare to all Americans and prohibits insurers from denying coverage to people with pre-existing illnesses, drew alarm bells among most Latinos. The fact that the world’s biggest industrialized country wasn’t providing health care to 45 million people before Obama’s law was seen by many Latinos as scandalous. Or the fact that Romney’s embrace of the ultra-right wing of the Republican Party, which includes anti-immigration zealots who support show-me-your-papers laws that could turn all Hispanics into automatic suspects of being illegally in the country. How to cite What Motivate People to Vote?, Essay examples

Abortion1 Essay Example For Students

Abortion1 Essay Category:Social IssuesPaper Title:abortionText:Abortion is a very controversial subject that has been continually arguedover for the past few years and probably many years to come. The maincontroversy is should abortion be legalized. I believe it should. Abortion is a discussion of human interaction where ethics, emotions,and law come together.(2618). Each women has the right to decide whethershe wants to abort an unwanted pregnancy. The termination of the pregnancy mighthave to do with the health of the mother herself, or maybe she is unable toattend to her childs needs after it is born, this may result in child abuseand mental disease. Most abortions occur because contraception fails,because of a rape or because of a serious medical condition of the mother, whichcould lead to her death. In these situations abortion is often the onlyway that prevents the birth of an unwanted child or saves a mothers life. Abortion is a tough choice and the decision should be a personal one, without interference of government or special interest groups. Since 1973 abortion has been an important controversial issue to theUnited States.(Unknown Tag forum link). The debate is over weather it is awomans choice or not to terminate her pregnancy or should it be up to thegovernment. When women lose their right to choose abortion they may startperforming them illegally. This may do serious harm to the mother and herbody. (Unknown Tag forum link). Pro-choice supports believe that it is the moral right for a women to be ableto control their own body whether it is having a baby or destroying it. They feel it is the womans right to be able to do what she wants withherself and what she has created.(1531). Victims of rape and incestagree that it would be better to suffer through the pain of abortion than tohave to live with a deformed child or a child that is not really your own as aproduct of rape or incest(1531). Abortions should be legalized for the fact that if its not kept legal manywomen perform illegal abortions. This is such abortion methods which are evenmore dangerous. Illegalization of abortion may bring on many consequences. If a women falls avictim of rape and become pregnant due to it, it is not fair to make her keepthe child. In reality most women are smart enough to realize that anabortion is a serious matter. Each time an abortion is performed she not onlydestroys her child, but she destroys her body.Many argue that abortion is plain and simple murder. They state that if awomen feels responsible enough to have sex, she needs to be responsible enoughto deal with the consequences. Basically pro-life supporters argue thatthe baby can not be killed because it has the constitutional right tolive.(Heather).Basically it is an irreversible procedure that no woman inher right mind wants to go through, if not necessary. Abortion is a horrible experience for one to go through. Emotionally as wellas physically, it affects. The whole issue comes down to the womens choice. She and only she, should decide what to do to her body. A womens right tochoose is a very precious right and need to remain. Social Issues

Marketing mix Essay Example

Marketing mix Essay In this assignment I will go through how marketing mix is applied to service or a product for two organisations called KFC and Mc Donalds. I will choose a product from each of these businesses and the talk about the product, price, promotion and place. Marketing mix Marketing mix consists of 4ps. These are product, price place and promotion all offered by an organisation to potential customers. The marketing mix is a set of tools that work to achieve companys objectives. Price The price is the amount a customer pays for the product. The price is determined by a numbers of aspects, which are material costs, market share, product identity and the customers thought of the product price. Price is determined by what customers notice about the price of the product. Researching about pricing is important because it indicates what customers are looking for as well as what they want to pay. For example Gillette the manufacturer of razors, deodorant and shaving foams seeks to provide the worlds market with products that have affordable prices and targets a particular market segments. Such as young adults who wish to buy low priced razors and deodorant. We will write a custom essay sample on Marketing mix specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing mix specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing mix specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Product products must meet customer requirements whatever these might be. For many products is simple the physical item that customers of businesses might be buying or selling. For example a customer buys a new BMW 6 series, thats the product. Place Place is also known as distribution. It is the system through which products or services are moved from the manufacturer or service provider to the consumer. Different organisations use different approaches to reaching their consumers. For example, McDonalds uses a franchising system which allows the company to operate in many different geographical locations. Promotion Promotions persuades customers to buy their products or offers though communication Promotions has 4 key elements, these are advertising, public relations, word of mouth and point of sale. AN example can be that KFC advertising its new product, the zinger burger on posters with eye catching words will attract young customers. History of McDonalds Siblings Dick and Mac McDonalds opened their first restaurant in San Bernardino, California. The principle of modern fast food restaurant called speedee service system was introduced by them. The original mascot of McDonalds was a man with a chefs hat on top of a hamburger shaped head whose name was speedee. In 1963 speedee was replaced by Ronald McDonald. McDonalds serves nearly 48 million customers every day prompting it to become the worlds largest fast food restaurant. Desserts, hamburgers, fries, soft drinks, milkshakes and breakfast food are the primary products that are sold in McDonalds. McDonalds has recently included salad and fruits to its menu as well as a playground for children. Some McDonalds even have a fire place and lounge areas removing plastic chairs and tables. McDonalds is a franchise so each McDonalds is run by a franchisee. The companys revenue comes from the rent, loyalties and fees paid by the franchisees, as well as sales in company operated restaurants. Types of product at McDonalds McDonalds sells primarily beef related fast food products such as cheese burgers, ham burgers, quarter pounder and their signature product the Big Mac. But now due to customer trends changing they have now included salads in their menu as well as different types of food such as oriental snack wraps and egg sausage burgers. McDonalds also sells ice cream which is often called McFlurry. All of McDonalds food is relatively cheap and is aimed at different types of people, young and old. Product McDonalds sells several many fast food products, the products I have chosen is cheese burger. The retail price of the product is 99p. The packaging is foam, plastic shaped as a box which can be opened, but now McDonalds have changed the packaging into yellow paper for some stores. This is because the packaging was causing pollution and wasting a lot of resources. McDonalds continues to design more efficient packaging and by promoting the use of recycle content material. The beef of the burger is not made on site but is delivered to the restaurant. The burger contains 100% pure beef with a single pickle, rehydrated onions, on a toasted bun. McDonalds beef is bought from farms accredited by nationally recognised farm assurance schemes. McDonalds can trace which farms the beef came from, and know the farmers name and how the animals were raised. At the supplier the meat is checked for a date and batch number. The quality of the meat is checked by the staff to ensure that it is at top quality. If the quality is bad then they wont use it. The cheese burger is aimed mostly at young adults and teenagers. McDonalds has a drive through service. People often with cars in the drive through service will receive their meals quickly than those waiting at the queue in the restaurant. Price The retail price of a cheese burger is 99p. The price has been set to make customers believe they are actually saving money but they are only saving 1pence. Psychological pricing is used to play on customers views. This is very effective as the consumer is tricked into thinking that the burger is cheaper than 1 pound. Then comes the cost- plus pricing, this is when you calculate the average cost plus a mark up to see if they made any money on top. The price of the product does change. Cheese burger price may increase if the costs of dairy products and beef rise. So some stores will need to raise the price of the cheese burger and other products to counter financial loss. Other businesses competing with McDonalds will have a difficult time competing with McDonalds, especially private businesses. A cheese burger in high street fast food restaurant like PFC (perfect fried chicken) will sell cheese burger at à ¯Ã‚ ¿Ã‚ ½1.10 or more. Customers will go to McDonalds rather than these shops because they will be saving money in McDonalds. Place McDonalds are located primarily in public places where there are a lot of busy roads and people shopping for example Oxford Street. Oxford Street is a location in west London where many people go and spend hours buying clothes and food. This kind of location will increase the demand of their products and services because many customers will be coming in the restaurant to place an order. A busy place will always increase sales. McDonalds is also located in most shopping centres in the UK. McDonalds have relatively few sites on the motorway due to less demand of customers. These McDonald restaurants will often have a drive though service so customers can buy their products quickly. Promotion Some McDonalds restaurants do 3 cheeseburger for the price of 2. So customers will pay less. McDonalds also promote their business and products such as their cheeseburger offers through billboards, TV and internet. By doing this, McDonalds will attract as much customers as they can. McDonalds also accepts vouchers, such as buy one cheeseburger and get one free. Almost all restaurants accept these vouchers but when the vouchers expire it cannot be used anymore. History of KFC Colonel Harland Sander bought a motel and cafe in Corbin, Kentucky in the 1930s. Colonel sanders had done several jobs such as railroading and operating a steam powered ferryboat but he always loved cooking. There was nothing special about fried chicken, Colonel found a way to combine 11 herbs and spices with flour to create a finger licking good coating. The dining area in Corbin was named Sanders and cafe and was so successful that Ruby Laffon governor of Kentucky gave the title of honorary Kentucky colonel to sanders in recognition of his contribution to the states cuisine. At a time when most businesses were getting bankrupt and struggling Colonels business and reputation increased. But he was forced to sell his restaurant when a new interstate Highway was built through his property. Colonel Sanders at the age of 66 travelled the US with his new plan of created a franchise. Small and independent restaurants were taught by Colonel to cook Kentucky Fried Chicken and his values. He took 5 cent royalty on every chicken sold With most of his deals sealed with only a handshake, there were 838 Kentucky Fried Chicken franchises across the United States by 1964. The Colonel was now in his 70s and Kentucky Fried Chicken had grown larger than he could realistically handle, so he sold the operation to businessmen John Y Brown Jnr and Jack Massey for $2 million. But there were strict conditions: Colonel Sanders became Quality Controller and his image stayed on as the company trademark. Colonel Harland D Sanders was 90 years old when he died in December 1980. His philosophies and values of hard work and excellent customer service are, and will always be a part of KFC. KFC is currently owned by YUM brands which are the worlds largest fast food restaurant company in terms of system units, over 36,000 restaurants around the world in more than 110 countries and territories. Types of products at KFC KFC sells mostly chicken products these are chicken fillet burger, chicken zinger burger, chicken tower burger, zinger tower burger, and mini fillet burger, kids burger, toasted chicken twister wrap, chicken wings, chicken nuggets, popcorn chicken and also sells salads for healthy options. KFC desserts are Avalanche, yoghurt and Rolo ice cream tub. Product The product I have chosen is chicken fillet burger. The retail price of the product is 1.99p. KFC uses paper packaging which helps the chicken crispy by wicking away excess moisture. The paper package is red with KFC logo in the middle. The chicken of the burger is not made on site but is delivered to the restaurant. 100% chicken breast fillet coated in KFCs secret blend of 11 herbs and spices. KFC checks its suppliers to see if they are using any extra ingredients like antibiotic growth promoters to the chickens. Rearing conditions are also strictly regulated to ensure animal welfare. Welfare and bio security audits are carried out by independent experts. KFC chooses he best quality chicken from its suppliers. Price The retail price of a chicken fillet burger is 1.99p. The price has been set to make customers believe they are actually saving money but they are only saving 1pence. Psychological pricing is used to play on customers views. This is very effective as the consumer is tricked into thinking that the burger is cheaper than 1 pound. Then comes the cost- plus pricing, this is when you calculate the average cost plus a mark up to see if they made any money on top. Place KFC are located mostly in public places where there are a lot o busy roads and people shopping for example Oxford Street or Bethnal green. Street is a location in west London where many people go and spend hours buying clothes and food. This kind of location will increase the demand of their products and services because many customers will be coming in the restaurant to place an order. A busy place will always increase sales. KFC have quite a lot of sites on the motorway due to KFC being popular with drivers. These KFC restaurants will often have a drive though service so customers can buy their products quickly. Promotion KFC has free chicken wings promotion for its UK stores. KFC also promotes there business and products such as their chicken zinger burger one the signature dish of the company in bill boards, TV and internet. By doing this KF will attract many customers as they can. KFC also accepts vouchers, such as free Ice cream. marketing mix Essay Example marketing mix Paper Topic: Marketing-(Nike, Inc. ) Introduction Nike was the Goddess of victory in Greek mythology. In 1978 an athlete runner Philip Knight and his coach, Bill Bowerman renamed their small sportswear company as Nike. Since then, the business has increased dramatically. At present Nike, Inc. has already become a major public traded sportswear and equipment supplier in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sport equipment with revenue in excess of IJS$ 24,13 billion in last year 2012. (Nike,lnc. reports fiscal 2013) . Nike as a most successful company in the world. It must have a well marketing management that can perfectly identify and anticipates customer requirement and satisfy them. There are many marketing elements that must have led Nike to become such a powerful brand. This study will analyse the Nikes marketing mix and its market orientation, in addition a conclusion for marketing of Nike. Marketing mix According to the concept of marketing mix (Neil Borden 1953), marketing mix was defined as an instrument to analyse product, price, place and promotion in order to establish relationships with customers. Product is seen as an item that can satisfy what a consumer demand that includes tangible goods and intangible service. Promotion means all of the methods of communication that marketers use to deliver information to different communities about the product. Place represents the location where the tangible and/or intangible products are provided for customers. Price is a sum of money that a customer pays for the product. Product: In order to satlsTy tne consumers aemana, NIKe Tlrst provides a w10e range of products that involves all aspects of different sport areas for their customer. We will write a custom essay sample on marketing mix specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on marketing mix specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on marketing mix specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This eans all the customers could be satisfied by Nikes products, no matter what the needs of the people. Nike has all the equipment for them. Secondly, According to the companys mission statement: to bring inspiration an innovation to every athlete in the world, Nike also makes high quality and environmental goods with most new technology, a good example is the basketball shoe, it utilises the Nike Flywire, Nike Zoom, Nike Air technique that loosens or tightens with the natural notion of the foot and provides support, protection and stability. These techniques can ensure the player has greatest performance in the game. Moreover Nike deem fashion is really crucial factor for any products, therefore Nike hire famous designers to design its product and also providing variety of colors and styles for its customers, that makes more and more people are attracted by Nikes product and using them every day, even though they were first designed for athletes. Hence, Nike has perfectly satisfied their customers by supplying a variable, high quality, technological, and fashionable product. Price: Nike uses premium-pricing strategy. The premium pricing strategy is the application of a fixed price based on the quality of the product. This has made Nike o set relatively higher price than its competitors. This strategy focuses on the consumers who think high quality is more important than the cheap price, and also those who like Nike Company more. This means Nike has to spend more money to build a good company reputation and image such as TV advertisement, celebrity endorsement, sponsoring charitable activities. These can be another reasons for the high price products. In fact this strategy seems to be working very well, as most people who choose to purchase Nike commodities accesses that they are ready for their prices since they feel that Nike is reasonable. Hampy, 2006). Place: Nike sells its products directly and also uses distributors and e-commercial. When selling its products directly, the company has created the idea of Nike towns in different parts of the USA, in order to contact with clients directly and can therefore analyse consumer behaviours. This also can help to measure the level of demand for a particular product. These data play a significant role in their marketing strategy. Furthermore, a right method of distribution might help the company save many valuable resources, but there are also many drawbacks, for instance, if Nike hires a elivering company to take commodities to customer. The customer may expect that delivery companies can do it as fast as possible, this may cost Nike a great sum of money to acquire such a good delivery. Moreover, in case the deliveries are damaged or delayed accidently, the clients will tend to blame Nike for the damage or delay, instead of the delivery company. This will harm the reputation of Nike. Lastly, Nike has been using a successful e-commercial over last two decades. The first e- commercial site was launched in April 1999 by providing over 65 styles of sport roducts to the US market for purchasing (Nike, 2013). This helps the promotion of NIKes products all over tne glooe. Promotion: Nike used to sponsor numerous sport celebrities to publicise their product. Such as Kobe Bryant in basketball, Tiger woods in golf, Federer in tennis. This is a really effective approach to improve awareness, and image of the brand. For example, if a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. Besides that, there are also many popular Nike advertisement that spread all over the word, however advertisements do have some isadvantages; they do not target specific customers, and information are received by those who happen to be at a certain location, who are likely not to purchase the product, and this may waste the companys resources. However, this may be not happened with Nikes products, as their commodities fit any category of people, as the company mission statement: to bring inspiration and innovation to every athlete in the world, If you have a body you are an athlete. (Bill Bowerman, Nike Co-founder). Additionally, in recent years, because social media is cheap, easy and influential, it provides a crucial promotion platform for Nike. Nike uses Facebook and Twitter to deliver the promotion information to their client, and receives feedback form their customers. This two-way communication can makes Nike select more important and accurate data from customers. All these promotion activities certainly make Nike become the most recognisable brand in the world. Market orientations This theory is to consider the demand and interest of customers, organizations and societies in order to find out which market orientation best suites the company. There are five parts of orientations. 1 . Production-This concept believes that customers prefer products that are both idely available and inexpensive. The marketer should concentrate on reaching high production efficiency, low costs and mass distribution. This concept normally makes sense in developing countries, where consumers only want get the cheap products. 2. Products-This orientation focus on supplying products that provides the best quality, performance and innovative features. However it might sometimes not really fulfill the customer demand. . Selling-This concept means the company is more interested in selling and promoting, they keep promoting their products to stimulate more buying. 4. Marketing-This orientation concentrate on the companys customer needs and what they want in order to makes the company better than its competitors. 5. Social Responsible Marketing-This orientation holds that in order to reach organlsatlons goal, tne organlsatlon not only prov10es a nlgn quallty products, It also should reinforce social and ethical values fore the benefit of citizens. I think there is no doubt that Nike as an organization is market- orientated. According to Phil Knight, COE Nike (2009) answered in an interview that for years we considered ourselves as a product-orientated company however, we now understand the most mportant thing is the consumers as they lead the innovation. They believe that the consumers needs and wants is their most important marketing tool. This can be certainly proved by it offer variety products which cover nearly all areas in order to fulfill different needs of people. A good example is the Nike+ iPod. Nike realised there are some customers used to track their runners space on their iPod, therefore Nike generates some products that have been installed with a radio device that can connect to their iPod and measuring their running distance automatically, however the price does not change that much. Besides that, all Nikes products were designed to be fashionable, this can satisfy those who are not an athlete, but only want a beautiful shoe, then the idea of create you own shoe come out. The customer can design their own shoes on Nike website, the customer can choose and colors and styles they like, and Nike makes it for them. Therefore, no matter who you are, what you want, there always is a Nike product suit you, as you are the most importance for Nike (Phil Knight 2009). This orientation certainly helps Nike earn more marketing, because in the present society, customers have variety of choices. Whether can satisfy the demand of consumers is the most crucial factor to influence the consumer decision-making process. Alet C Erasmus, Elizabeth Boshoff and GG Rousseau2001) Conclusion From the about study, we had understanding the Nike is market orientation company, it deem consumers needs and wants are most crucial elements for its marketing strategy. Besides that, we also analyzed Nikes product, price, promotion, and place base on marketing mix theory. Then we sought out that Nike generates a verity of high quality, fashionable and functional products. And it has buil t a most ecognizable band and a high company reputation and image through by social media, advertisements and celebrity endorsement. These factors lead to Nike became such a successful company. In the future, Nike will continue the principle in order to satisfy more and more customer. world count: 1 Reference: 1. Hampy, J. (2006): Reengineering the Nike Corporation: A Manifesto for Business marketing in Nike, Harper 2. Kohli, A. K. Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. The Journal of Marketing, 54(2),1-18. 3. Ruekert, Robert W. 1992). Developing a Market Orientation: An Organizational Strategy Perspective. International Journal of Research in Marketing, 9(3),225-45. 4. Nike,inc. reports fiscal (2013) fourth quarter and full year results. Available at http://nikeinc. com/news/nike-inc-reports-fiscal-2012-fourth- quarter-and-full-year-results. [accessed 11/08/2013] 5. Nike elevates global e commerce strategy (2013). Available at http://nikeinc. com/news/nike-inc-elevates- global-e-commerce-strategy [accessed 11/08/2013] 6. Ruekert, Robert W. (1992). Developing a Market Orientation: An Organizational Strategy Perspective. International Journal of Research in Marketing, 9(3),225-45. . Phil Knight, CEO Nike on product marketing (2009) available at http://www. marketinginprogress. com/ 2009/04/16/phil-knight-nike-ceo-on-product-marketing/[accessed 1 1108/2013] 8. Borden, Neil H. (1964), The Concept of the Marketing Mix, Journal of Advertising Research, 4 (2), 2-7. 9. Naylor, J. (2004), Management marketing in Management 2ed. prennce Hall, PP 520-554. 10. Erasmus, C, A, Boshoff, E and Roussea u GG (2001), Consumer decision-making models within the discipline of consumer science: a critical approach Journal of Family Ecology and Consumer Sciences, Vol 29.

Marketing Plan for the Internationalisation Project of Huawei Technologies Ltd The WritePass Journal

Marketing Plan for the Internationalisation Project of Huawei Technologies Ltd Executive Summary Marketing Plan for the Internationalisation Project of Huawei Technologies Ltd ). This means that Huawei would have to contend with the challenge of establishing trust with potential Indian partners and customers, and prove that its products and services are of high quality contrary to prevailing negative perceptions of Chinese companies in India. There are also infrastructural deficits in many part of India, especially the rural areas, which may affect Huaweis servicing of the Indian market. Many parts of India lack not only key telecom infrastructure, but also basic infrastructures such as power supply and roads (DB, 2010). It may therefore be challenging for new entrants such as Huawei to operate successfully in such areas. In spite of the challenges associated with the Indian market environment in general and the telecom market segment in particular, this market is suitable to target because of the considerable opportunities it offers and the resources available. The sheer size of the market and the number of telecommunications carriers in the country offers a potentially huge customer base for Huawei to exploit. The socio-political stability of India is also an advantage, as it would facilitate a conducive business climate for new entrants into the Indian market. Marketing Objectives Marketing objectives refer to the measures of accomplishment by which the organisation can measure the degree of success of its marketing strategies. Marketing objectives may therefore include elements such as retention, market leadership, rate of new sales growth, and other indices (Joshi, 2005). In essence, marketing objectives clarify what the organisation wants to accomplish through its marketing activities. In order for marketing objectives to help the organisation achieve the required aims and successfully implement the marketing plan, they need to meet the SMART criteria, which means that they should be specific, measurable, attainable, relevant, and time-bound (Doran, 1981). Huaweis marketing objectives in seeking to enter the Indian market can be discussed in terms of the Ansoff Matrix – a conceptual model and marketing planning tool that describes how the organisation links its marketing strategy with its strategic direction. The Ansoff Matrix suggests four distinct growth strategies in marketing planning, namely market penetration, market development, product development, and diversification. Table 1: Ansoff Matrix *Adapted from Ansoff (1967) In line with the provisions of the Ansoff Matrix, Huawei’s marketing objectives are mainly based on market development, which involves seeking to achieve growth by selling existing products or services in new markets (Ibid). Accordingly, Huawei’s key marketing objectives are to enlarge its customer base and increase revenues by establishing itself strongly in the Indian market within the first three years of market entry. These objectives are specific because they are straight-forward and clear. They are measurable because the total revenues and incremental number of customers can be quantified to determine how much progress is being made. The objectives are also achievable and realistic because Huawei already has significant experience, proven capability, and superior technologies that allow it settle quickly and make an impact in the new market within the projected time frame. They objectives are also time-bound, given that the projected three-year period for realisin g the objectives provides sufficient opportunity to set timelines, monitor progress, and adjust the plan where necessary in order to ensure that the objectives are realised within the set period. Marketing Strategy In order to determine the most appropriate marketing strategies best combination of the Marketing Mix to adopt for the planned internationalisation project, it is important to note that Huawei Technologies would be entering the Indian market as a latecomer, as opposed to a pioneer. Pioneers refer to the firms that are first to introduce a product or service in a given market and establish themselves early on. On the other hand, late comers refer to later entrants who enter a market with products or services that are already in existence or provided by existing firms (Kalyanaram and Gurumurthy, 1998). Given that being a pioneer can provide significant market-share advantages over latecomers, later entrants often need to adopt distinctive marketing strategies and positioning in order to compete favourably with the existing firms (Gao et al., 2007). Based on this reality, the marketing mix (i.e. price, products, promotion, and place) would have to be carefully evaluated to select the most effective combination suitable for Huawei as a latecomer in the Indian market. As such, the combination of product and promotion is suggested as the appropriate combination of the marketing mix that should be used in Huaweis market entry plan. A product strategy should be central to the marketing strategy, particularly in terms of defining the product range as well as product standardisation in order to ensure the same quality products and services that the Huawei brand is renowned for in the existing markets in which it operates. This should also involve improving product and service quality through incremental innovation in order to compete favourably with existing rival products and services. This product strategy should also be combined with a promotions strategy that involves repackaging product and service offerings through effective adve rtising and marketing to penetrate the new market. This is best achieved by segmenting the market and focusing on specific target demographics where high impact promotional activities would generate customers seeking varieties or enhanced substitutes to existing products or services (see Matthews, 2002). The Action Plan Action January February March April Who Conduct preliminary assessment of preferred operational base and acquire suitable office(s) 15th – 20th Administrative Staff in conjunction with local agents Commence process of recruiting qualified personnel 15st HR/Recruitment Agency Establish contact with preferred agents, suppliers, and partners 20th – 5th Regional Manager/Business development Managers/Logistics Department Profile target customers and establish contacts with them though presentations and proposals 20th – 30th Business Manager/Marketing Department Commence positioning attempts and repackaging of products and services to suit the needs of identified potential customers and targets 16th – Business Development Manager/Operations Department Begin promotional activities through focused advertising and public relations 20th – Marketing Department/Marketing Communications Agency/Industry Contacts Marketing Budget The marketing budget for Huaweis planned market entry should be sufficient to ensure the realisation of the marketing plan objectives, while also being cost efficient at the same time. Considering that there are competing marketing initiatives and needs in the proposed plan, allocated funds must be dedicated to each aspect of the marketing effort to ensure that objectives are achieved in a measurable and timely manner (Luke, 2009). The elements of the marketing budget for Huawei’s market entry as well as the amount allocated to each category are outlined as follows: Activity Allocation (US$) Advertising and promotional activities (in telecom and ICT industry-focused journals, social media, etc) 380,000 Advertising and promotional materials (e.g. Brochures, fliers, banners, pens, calendars) 55,000 Product Repackaging Redevelopment 550,000 Research Development 400,000 Recurring expenses 420,000 Total Budget 1,805,000 Monitoring and Evaluation Monitoring and evaluation is a critical phase of the marketing plan, since it helps ensure that the plan is being implemented as designed, and meeting the projected objectives. It is also useful in making it possible to adjust or modify sections of the plan in response to observed shortcomings and external unforeseen contingencies (Tourism NT, 2007). There are a number of approaches that can be used for monitoring and evaluation, but for the present purpose, it is sufficient to adopt the McKinsey 7S Framework to monitor and assess the progress being made by the organisation towards achieving set objectives. The framework comprises strategy, structure, systems, staff, style, skills, and super-ordinate goals (or shared values). It is based on the premise that these seven components must be aligned and mutually reinforce each other in order to help the organisation determine where to realign needs to improve performance, or maintain alignment   in order to sustain performance (Peters, 2011; Waterman et al, 1980). Figure 1: The McKinsey 7S Framework Source: Peters (2011) The McKinsey 7S framework would be useful in monitoring and evaluating the implementation of Huaweis marketing plan, as each of the seven elements in the framework would be examined to determine where problems may arise along the line, and where further planning may be necessary. In specific terms, the performance of Huaweis marketing efforts in its international expansion plan would be based on measurable elements such as extent of customer awareness and feedback in response to advertising and promotional efforts, sales response to portfolio of products and services, customer satisfaction with product and service quality, and ROI on marketing investments in relation to quarterly earnings. Keys to Success Targeted product redevelopment and repackaging to meet the specific needs of high-value ICT and telecom customers Focused promotional and marketing activities for maximum exposure to the targeted demographic of potential customers Reliable customer service and after sales maintenance support Faithful implementation of elements of the marketing plan in line with the time-line Critical Issues The emphasis of product and promotion based marketing strategy is crucial for the success of the marketing plan. Since the telecom and ICT/telecom industry is highly dependent on quality of products and services, it is important to ensure that Huawei maintains its high product/service standard, and make necessary modifications to product formulation and packaging based on the location-specific requirements of the Indian market. Promotion is also vital, as the adopted promotional and marketing activities must be effectively implemented to establish the companys presence quickly among potential customers. Lastly, the monitoring and evaluation process must ensure that the marketing plan facilitates Huaweis incremental growth to a position of competitive advantage in terms of superior product offering, market share, and revenues within 3 years of entering the market. References Alli, A.M., Winter, G.S. and May, D.L. (2007) â€Å"Globalization: Its Effects†, International Business Economics Research Journal, 6(1), 89-96. Ansoff, I. (1967) Strategies for Diversification, Harvard Business Review, 35(5), Sep-Oct, 113-124 Bartlett, C. A., and Ghoshal, S.   (2005) â€Å"Transactional management, text, cases, and readings in cross-border management†, Journal of Management, 69(2), 99–120 Child, J. and Rodrigues, S.B. (2005) The internationalisation of Chinese firms, Management and Organisation Review, 1(3), 381-410 DB (2010) Issues and Opportunities of the Indian Telecom Industry [online], Available at: dnb.co.in/IndianTelecomIndustry/issues.asp [Accessed 10 November 2012] Dess, G, Lumpkin, T. and Taylor, M. (2004) Strategic Management: Creating Competitive Advantages, New York: McGraw Hill Professional. Doran, G.T. (1981) Theres a S.M.A.R.T. way to write managements goals and objectives, Management Review, 70(11), 35-36. Gao, X.D, Liu, J.X., Chai, K.H., and Li, J.Z. (2007) Overcoming latecomer disadvantages in small and medium-sized firms: Evidence from China, International Journal of Technology and Globalisation, 3(4), 364-383. Hill, C. (2009) International Business: Competing in the Global Marketplace, New York:   McGraw-Hill/Irwin Johnson, S. and Turner, J. (2003) International Business: themes and issues in the modern global economy, London: Routledge Joshi, R.M. (2005) International Marketing, New York: Oxford University Press. Kalyanaram, G. and Gurumurthy, R. (1998) Market Entry Strategies: Pioneers Versus Late Arrivals, Best Practice, Third Quarter, 1-11. Kotler, P. and Armstrong, G. (2006) Principles of Marketing, New Jersey: Pearson Education. Luke, K. (2009) How to Construct a Marketing Plan and Budget, Advisor Perspectives [online], Available at: advisorperspectives.com/newsletters09/pdfs/How_to_Construct_a_Marketing_Plan_and_Budget.pdf [Accessed 12 November 2012] Mathews, J.A. (2002) Competitive Advantages of the Latecomer Firm: A Resource-Based Account of Industrial Catch-Up Strategies, Asia Pacific Journal of Management, 19, 467-488. Nakai, Y. and Tanaka, Y. (2010) Chinese Company’s IPR Strategy: How Huawei Technologies Succeeded in Dominating Overseas Market by Sideward-Crawl Crab Strategy, Tokyo, Japan: Tokyo Institute of Technology. Parker, B. (1998) Globalization and Business Practice: Managing Across Boundaries, London: Sage Publications Peters, T.J. (2011) A Brief History of the 7-S (McKinsey 7-S) Model, [online], Available at: tompeters.com/dispatches/012016.php [Accessed 11 November 2012] Svensson, G. (2002) Beyond global marketing and the globalisation of marketing activities, Management Decision, 40(6), 574–83 Tourism NT (2007) Monitoring and Evaluation, [online], Available at: tourismnt.com.au/Portals/3/docs/industry/business/FS_monitoring_your_product.pdf [Accessed 12 November 2012] Vernon, R. (1996) â€Å"International investment and international trade in the product cycle†, Quarterly Journal of Economics, 80, 190-207 Waterman, R.H., Peters, T.J., and Phillips, J.R. (1980) Structure is not Organisation, Business Horizons, June, 14-26) Witzel, M. and Goswami, T. (2012) Huaweis entry to India, Financial Times [online], Available at: ft.com/intl/cms/s/0/a7c4d656-fe89-11e1-8028-00144feabdc0.html#axzz2C0acYoon [Accessed 10 November 2012]

Overview of Atlantic Spotted Dolphin

Overview of Atlantic Spotted Dolphin Atlantic spotted dolphins are active dolphins found in the Atlantic Ocean. These dolphins are distinctive for their spotted coloration, which is present only in adults.   Fast Facts About the Atlantic Spotted Dolphin   Atlantic spotted dolphins are 5-7.5 feet longThey weigh 220-315 poundsThey are often seen in the Bahamas and other warm parts of the Atlantic Ocean Identification Atlantic spotted dolphins have a beautiful spotted coloration that gets darker as the dolphin ages.  Adults have dark spots while calves and juveniles have dark gray backs, lighter gray sides, and a white underside.   These dolphins have a prominent, white-tipped beak, stout bodies, and a prominent dorsal fin.   Classification Kingdom: AnimaliaPhylum: ChordataSubphylum: VertebrataSuperclass: Gnathostomata, TetrapodaClass: MammaliaSubclass: TheriaOrder: CetartiodactylaSuborder: CetancodontaInfraorder: CetaceaSuborder: OdontocetiSuperfamily: OdontocetiFamily: DelphinidaeGenus: StenellaSpecies: frontalis Habitat and Distribution Atlantic spotted dolphins are found in the Atlantic Ocean from New England to Brazil in the west and along the coast of Africa in the east. They prefer tropical, subtropical and warm temperate waters. These dolphins are found in groups that may number more than 200 animals, although they are more often found in groups of 50 or less.   They are acrobatic animals that may leap and bowrider  in the waves created by boats. It is possible that there are two populations of Atlantic spotted dolphins - a coastal population and an offshore population. Offshore dolphins seem to be smaller and have fewer spots. Feeding Atlantic spotted dolphins have 30-42 pairs of cone-shaped teeth. Like other toothed whales, they use their teeth for grasping, rather than chewing, prey.  Their preferred prey are fish, invertebrates, and cephalopods. They usually stay near the ocean surface but may dive up to 200 feet when foraging.  Like other dolphins, they use  echolocation  to find prey. Reproduction Atlantic spotted dolphins are sexually mature when they are between 8-15 years old. The dolphins mate sexually but males and females are not monogamous.  The gestation period is about 11.5 months, after which a single calf about 2.5-4 feet long is born. Calves nurse for up to 5 years. It is thought these dolphins can live about 50 years.   How Would You Like to Talk to a Dolphin? Atlantic spotted dolphins have a complex repertoire of sounds. In general, their main sounds are whistles, clicks, and burst pulse sounds. The sounds are used for long and short range communication, navigation and orientation. The Wild Dolphin Project  studies these sounds in dolphins in the Bahamas and is even trying to develop a two-way communication system between dolphin and humans. Conservation The Atlantic spotted dolphin is listed as data deficient on the IUCN Red List. Threats may include incidental catches in fisheries operations and hunting. These dolphins are occasionally caught in directed fisheries in the Caribbean, where they are hunted for food.

Technology Management and Collaboration Assignment

Technology Management and Collaboration - Assignment Example People still inhabit a world where an individual’s technical ability and instinct determines the worth of technology. Gaining knowledge of technology management is a human work and requires experienced and qualified individuals to examine this (Dauda 2009). Human intelligence produces ideas for new products and/or services, which produces the requirement to ‘identify’ technology. Hence (Moehrle 2013, p. 17):  Identification of technologies that are not currently part of the firm’s technology base,   but may be important in the future (for example, by attending a conference, reading journals, visiting trade fairs, questioning suppliers and conducting pure research.   Each time a technology is ‘selected’, the company has to always remember who will manage and operate such technology. Human resources are an important determinant for this ‘selection’, for they should possess the eagerness, knowledge, and capability to sustain thi s technology (Treat 2011).  Selection of those technologies that the firm needs for its future products and technologies (for example, by using portfolio-type methods, expert judgment, pilot studies, and financial methods). Likewise, HR participation is a crucial component in all the phases of IT acquisition programme So as to guarantee an effective and efficient application of the acquired IT, HR participation is needed the most in the process of pre-acquisition so as to successfully deal with later phases.

Global Issues. Land Reclamation. What are the alternatives to Research Paper

Global Issues. Land Reclamation. What are the alternatives to expanding a nation's economy rather than land reclamation - Research Paper Example But the moves to gain help from the government to reclaim the schemes began after the enactment of the 1894 Carey Land Act (Land Reclamation, 858). The act focused on conserving the natural resources. Additionally, it was advocated for lands that were ruined by grazing injudicious farming, deforestation, and lands with insufficient rainfall. Land reclamation is a global issue this is because thousands of species have been rendered instinct due to land reclamation and it takes the world to stop the issue as soon as possible (Spedding, 465). The menace has affected more countries in the world United States of America, Russia, Bahrain, Germany, and also Lebanon. We need to act now because the issue of land reclamation has become a global concern. This is because land is adversely affected by human activities   (Misiolek and Noser, 67). Therefore, the practice of converting this land that is deemed unproductive need to be implemented. Such mechanisms and methods include flood control, irrigation, changing the mineral and organic content of the soil. All the above methods have so far been used but the main effort behind the practice is through land irrigation (Taylor,31). The federal government need to plan and develop irrigation projects using the revenues from selling the public lands and the users of waters need to liquidate the purchase and cost that comes along with irrigation work over time frame of 10 year (Wallace,107). Consequently, under the 2012 reclamation Act, the Bureau of Reclamation need to supply water, subsidized by citizens to farmers on arid areas in all the stated (Wheeler,37). Bahrain continues to expand as a result of land reclamation. However, the issue brought critics from all corners of social, political, and economic perspective (Misiolek and Noser, 67). It is claimed that the reclamation crushed the channels of sweet water found below the sea bed, closing the supplies of fresh water feeding the palm gloves and the fertile land

Diffusion and osmosis lab Essay Example for Free

Diffusion and osmosis lab Essay What happened to the iodine, the starch, the glucose and the water in your experiment? Explain which molecules did/did not cross the membrane and in which direction they moved. Substance Prediction Results Starch Starch will stay in the cellulose tubing The results were correct Glucose Glucose will defuse and move out The results were correct Iodine The iodine will change color The results were correct 2. Did the results of your experiment agree or disagree with your prediction? Why or why not? My results agreed with my prediction because the starch, glucose and iodine stayed in the cellulose tubing, or the water changed color. 3. Considering your observations, suggest an explanation for the results of your experiment. What assumptions did you make about the nature of the membrane? The cell contains what enters. Small molecules can quickly go through and out of the cell. Meaning the small molecule diffuse through the process of osmosis. Lab 2 – ELODEA Objective: To demonstrate and explain effects of osmosis across a living membrane. 1. What changes took place in the Elodea cell after salt water is added? Did these changes agree or disagree with your prediction? Why or why or not? When the salt was added to the water it caused the water concentration to lessen but the solute to increase. There are more water molecules going out of the cell than in the cell the cell membrane began to shrink known as dehydration. 2. Explain, in detail, the process that caused these changes to occur. The elodea would not be able to live in salt-water environment because there is a greater concentration of the water in the cell. When there is salt in the cell, it would die. 3. Is this process reversible? If so, describe how you would reverse it? Yes, I think this process is reversible. You would have more of a salt solution then a water solution. Then you would add the water to the concentration then it will be revered

Free College Admissions Essays: Most Influential Event in My Life :: College Admissions Essays

College Admissions: Most Influential Event in My Life    26th of January. Republic Day of India.    Bhuj, home to my aunt and the place where I have been spending my holidays for the past 10 years or so. It was 8:55 in the morning. Everyone was ready for breakfast except me. I was always late on the dining table and often made mom angry. But that day mom didn’t get angry. Wondering why ? Bhuj and neighboring places had just witnessed a powerful earthquake that rocked the whole of gujarat. The word earthquake always evoked something-but that something was never akin to terror. On the other hand, it was something right out of a Bollywood potboiler. But......but not this time. I thought the earth had cracked open and was about to swallow me. It was the most horrifying experience of my life. All of us immediately rushed out of the house. I saw all my neighbours running away. We were not just nervous, we were frightened. I saw some three, four persons dead on the way. We could not see a thing because the air was full of dust. Houses were collapsing, and at one time it was so dark, so dark.........My father described it correctly. He said it was like a huge plane landing right on your head. First time in my life I was dragged face to face with reality, ironically the only reality of life that is death ! Isn't it incredible how with a tiny nudge, nature can annihilate a whole town ! A prospering state like Gujrat was ruthlessly kicked and trampled upon by the same affectionate mother nature that only showered bounty so far. Aren't we humans really powerful enough to have complete control on the place we live? Perhaps the answer is NO. When Nature goes beserk we just make way. Mysterious are the ways how nature can Toy with us. Soon enough rumours started to spread about the aftermath of the earthquake. More scary than the tremors were the rumours about them. They told us, the sun will rise tomorrow and the beams will be so strong that everything will burn down. And the tales keep spinning. The suspense, on the quake keeps building like a poltergeist in horror movies...and the people keep waiting when it will finally come and finish everything and they could start re-buil ding again.

Princess Regional Trucking Company Essay

Princess Regional Trucking Company has been approached by a client with an opportunity that would require 120 trailers which is about 20 more than we currently own. We are not sure how long the relationship with this customer will last but this deal has the potential for considerable growth. I have a great deal of information for you regarding lease options that Princess Regional Trucking Company may want to consider before going forward with this deal. The first type of lease to consider is the direct financing lease. This lease is used by lessors in capital leases if the collections of minimum lease payments are guaranteed and the amounts of unrefundable costs are known in advance. In this type of lease the bank will buy new trucks and lease them to us instead of Princess Regional Trucking Company borrowing the money to purchase the trucks. The direct financing approach is the same as a loan. In order to arrange this type of lease we must show that the monthly payment will be met every month on time. This can be done by putting up assets to cover the payments just in case we cannot lease what is secured by the direct lease. Eliminating any question or doubt about the ability to cover the lease is the ultimate goal. If you would prefer to go with the Capital lease option then it must meet one of the four criteria according to FASB ASC 840-10-25-1. There has to be a transfer of ownership to the lessee by the end of the lease term, the lease contains a bargain purchase option, the lease term is equal to 75% or more of the estimated economic life of the leased property, or the present value at the beginning of the lease term of the minimum lease payments, equals or exceeds 90% of the excess of the fair value of the leased property. If any of the four criteria is met and also meets both of these criteria’s in that the lease payments have to be reasonable and the costs to be incurred are also predictable the lease is considered to be either direct financing or sales-type (http://highered.mcgraw-hill.com/sites/dl/free/0073526878/588542/Codification_Updates.pdf) The next type of lease to be addressed is a sales-type lease. Just like the capital lease there are for criteria that must be met. If the manufacture or dealer risks profit or loss then this would be a sales-type lease. This would mean that the seller would keep the assets in their inventory while the manufacturer or dealer are still earning profit or taking a loss. Under FASB ASC 840-30-35-22 the lessor must amortize the unearned income on a sales-type lease to income over the lease term to produce a constant periodic rate of return on the net investment in the lease.(http://highered.mcgraw-hill.com/sites/dl/free/0073526878/588542/Codification_Updates.pdf) Since the important part of a sales-type lease is the sale the initial direct costs of getting the lease is written off when the sale is recorded at the beginning of the lease. This would be noted on the income statement as a selling expense. The final type of lease option would be an operating lease. This type of lease allows use of an asset but does not transfer ownership of the asset. The assets are expected to be returned at the end of the lease agreement. This lease would give Princess the sole right to use the asset however the lessee would retain all risks and rewards of ownership. It would be shown as a rental expense on the balance sheet. It is considered an asset for us and gets depreciated like any other asset. This type of lease is usually short term but it can be cancelled if needed. Thank you for taking the time to review these three different types of leases for the additional trucks we need to satisfy our new customer. Since we are not certain the time frame of this relationship I would like to suggest going with the operating lease since it is more like a rental agreement.

Odysseus analysis Essay

‘Odysseus himself, Pheidon said, had gone to Dodona to find out the will of Zeus from the great oak-tree that is sacred to the god, how he should approach his own native land after so long an absence, openly or in disguise. So he is safe and will soon be back. Indeed, he is very close. His exile from his friends and country will be ended soon; and you shall have my oath as well. I swear first by Zeus, the best and greatest of the gods, and then by the great Odysseus’ hearth which I have come to, that everything will happen as I foretell. This very month Odysseus will be here, between the warning of the old moon and the waxing of the new. ‘ Through Pheidon’s point of view, this passage illustrates Odysseus’ return to his homeland of Ithaca, which is near the end of his journey in Homer’s book of â€Å"The Odyssey. † Also, this passage shows the relation Odysseus had with the Greek gods, notably the almighty Zeus. In those days, to seek advice from the goods only few had the privilege of doing. This shows that Odysseus was heroic and important in those days. The next passage which exemplifies Odysseus’ journey is when he first reveals himself to his loyal supporters, Philoetius, and Eumaeus in his home country after 20 years: (Book 21, page 282, lines 200-206) ‘Father Zeus,’ the cowman said, ‘hear my prayer. May some power lead him home! You’d soon know my strength and the power of my right arm. ‘ And Eumaeus added a prayer to all the gods that the wise Odysseus might see him home again. Odysseus, thus assured of their genuine feelings, said: ‘Well, here I am! Yes, I myself, home again in my own country in the twentieth year after much suffering†¦. ‘ This passage is significant in Odysseus’ journey, because this is the first time he is revealing his heroic identity. Odysseus was looking for companions to fight alongside him against the suitors, but he first had to find his loyalists. After Philoetius and Eumaeus genuinely showed their gratitude for Odysseus, he finally reveals himself after 20 years. The next passage takes place during a conversation between Penelope and Odysseus. After a period of 20 years separated from each other, the two finally have time to converse. Odysseus starts with his heroic victory over the Cicones: (Book 23, page 308, line 310-313) â€Å"He began with his victory over the Cicones and his visit to the fertile land where the Lotus-eaters live. He spoke of what the Cyclops did, and the price he had made him pay for the fine men he ruthlessly devoured. † In this passage, Odysseus describes his heroic journey to the fertile land where the Cyclops lived. He then explains about how he made the man-eating Cyclops’ pay for what they had done. This passage really sheds light upon Odysseus’ heroic side, because he acted for the good of men on that journey. Part 2. Risk taking: Odysseus is first to act when hunting a pack of savage boars. (When he obtained his infamous scar on his leg. (Book 19, page 261, lines 446-450) â€Å"†¦. Odysseus was the first to act. Poising his long spear in his great hand, he rushed the forward, eager to strike. But the boar was too quick and caught him above the knee, where he gave him a long flesh-wound with a cross lunge of his tusk, but failed to reach the bone†¦. † Trusting: Odysseus out Philoetius in charge of his estate’s cattle, which proves that he put trust into his true friends. (Book 20, page 271, lines 209-211) â€Å"†¦. Odysseus, that marvellous man who put me in charge of his cattle in the Cephallenian country when I was only a youth†¦. † Courageous: When Odysseus had travelled to Telepylus, the Laestrygonians had destroyed his fleet, and all his fighting men. Odysseus then had to escape alone on the black ship. â€Å"†¦. Next he told how he came to Telepylus, where the Laestrygonians destroyed his fleet and all his fighting men, the black ship that carried him being the only one to get away†¦ â€Å"

Rasmussens Encephalitis Essays - Encephalitis, Immune System

Rasmussen's Encephalitis Essays - Encephalitis, Immune System Rasmussen's Encephalitis Keyur P. Biology...Science Rasmussen's Encephalitis The human immune system is an amazing system that is constantly on the alert protecting us from sicknesses. Thousands of white blood cells travel in our circulatory system destroying all foreign substances that could cause harm to our body or to any of the millions of processes going on inside. Now imagine a condition where this awesome system turns against the most complex organ in the human body, the brain. Deadly as it is, this condition is known as Rasmussens encephalitis. The meaningful research on Rasmussens encephalitis was begun (unintentionally) by Scott Rogers and Lorise Gahring, two neurologists, who were at the time measuring the distribution of glutamate receptors in the brain. Later on when more provocative information was found they enlisted the help of James McNamara and Ian Andrews, epilepsy experts at Duke University Medical Center. The details on Rasmussens encephalitis were very bleak at the time when the men began their research. All that was known is that Rasmussens encephalitis was a degenerative disease of the brain that caused seizures, hemiparesis, and dementia normally in the first ten years of life. The seizures that were caused by Rasmussens encephalitis were unstoppable by normal anti-seizure drugs used conventionally. What the worst part of the disease was that the pathogenesis for it were not known and even worse was how it developed. The first clue was delivered when Rogers and Gahring were trying to register the distribution of the glutamate receptors using antibodies, that tag on to the receptor itself. The proteins that make up the glutamate receptors(GluR) are only found inside the blood brain barrier(BBB). Glutamate and a few related amino acids are the dominant form of excitatory neurotransmitter in the central nervous system of mammals. If one of these GluRs happens to wander into the actual bloodstream, that is outside the BBB, it would be considered an outsider and destroyed immediately. So if these GluRs were put into the normal blood stream then the immune system would produce antibodies which could then be used in the searching for the glutamate receptors. In order to test this theory the researchers injected the GluRs into the blood stream of a normal healthy rabbit hoping to produce good results. At this point the experiment took a dramatic turn, after receiving a few doses of the protein two of the three rabbits began to twitch, as though they were suffering the pain of an epileptic seizure. Now the help of McNamara and Andrews was enlisted. When McNamara and Andrews examined the brain tissue of the rabbits, they saw what seemed to be a familiar inflammatory pattern, clumps of immune cells all around blood vessels. This description exactly matched the description of persons suffering from Rasmussens encephalitis, moreover something as this would never be found in a healthy brain. A healthy brain has its blood capillaries enclosed in the BBB membrane, so such a case as the one mentioned above would not be possible. As protective as the BBB is, it can be breached by something like a head injury. What was happening was that the antibodies which were out to get the GluR proteins were somehow finding a way into the brain and directing an attack towards all GluR receptor proteins in the brain itself. After some more examinations Rogers and McNamara decided that these attacks were the cause of the seizures that are often experienced by sufferers of Ramussens encephalitis. Then if the case is of antibodies in the bloodstream, than sufferers of Ramussens encephalitis should have them in their bloodstream and healthy normal peoples shouldnt. When this was actually tested the results were positive that Rasmussen sufferers did have these antibodies in their bloodstreams and healthy people did not. These were not only the right kind of antibodies but, the very antibodies that caused the seizures in people and rabbits. Thus when these antibodies were removed by plasma exchange(PEX) it caused a temporary relief from the seizures but soon the body starts making more antibodies of the type and the seizures start once again. After all the examinations two questions remained, why does the body mount an immune response against one of its own brain proteins, and

Spanish Verbs Morir and Morirse

Spanish Verbs Morir and Morirse Question: I am reading your explanation on caer and caerse and am interested to know if you have addressed morir and morirse. Not being a native speaker, those two verbs are very confusing for me and my students. Answer: Thats a great question. Although some verbs, like caer, are used in the reflexive form to indicate an unexpected action, that isnt the case with morir, which typically means to die (either literally or figuratively). In general, it is always grammatically correct to use morir (the nonreflexive form) to mean to die. Some examples: Mi perrita murià ³ hace 3 dà ­as. My puppy died three days ago. Mi padre murià ³ y no sabemos cul era su contraseà ±a. My father died, and we dont know what his password was. Si elegimos no hacer nada, entonces la esperanza morir. If we choose to do nothing, then hope will die. Muere de cncer la cantante mexicana. The Mexican singer is dying of cancer. Al menos cinco soldados murieron y ocho resultaron heridos. At least five soldiers died and eight were injured. Although not mandatory in such instances, the reflexive form, morirse can be used when speaking about a natural death, especially one that didnt come suddenly. It can also be used when speaking of friends or relatives. Some examples: Los dinosaurios no se murieron de frà ­o. The dinosaurs didnt die of cold. Mi amigo se murià ³ hace dos dà ­as en un trgico accidente. My friend died two days ago in a tragic accident. Yo me morirà © sin tus besos. I will die without your kisses. Me choca cuando se mueren los escritores que me gustan. I am shocked when writers that I like die. Mis abuelos se murieron en Colombia y yo no pude ir a sus funerales. My grandparents died in Colombia and I couldnt go to their funerals. However, this isnt a hard and fast rule. You might also think of morirse as being more informal or less serious-sounding than morir. Or you might think of morirse as a somewhat softer form of the verb. If youre uncertain which one to use, morir is probably the safer choice.

Geomorphology Lab Report Example | Topics and Well Written Essays - 1500 words - 1

Geomorphology - Lab Report Example This problem affects many Americans. The term ‘IPV’ can be used to describe the sexual, physical, or psychological harm from a former or current spouse or partner. The violence can happen in same sex or heterosexual couples and does not need any sexual intimacy. The four types of IPV include physical violence, sexual violence, emotional or psychological violence, and threats of sexual or physical violence. These definitions are important because they help in monitoring the IPV incidences and examining the trends for certain duration of time. The definitions help in determining the potential of IPV and making the comparison of the problems in the whole jurisdiction. Fine definitions assist researchers in measuring the protective factors and risks involved in victimization. This informs the intervention and prevention efforts. The department will perform a child protective report investigation on child abuse, neglect and abandonment. After this, the department will make the application to the court for an action of continuous restriction against the individual responsible for managing the mental health, physical health and the children welfare care. Saltzman, L., Fanslow, J., McMahon, P., & Shelley, G. (2002). Intimate partner violence surveillance: uniform definitions and recommended data elements, version 1.0. Atlanta (GA): Centers for Disease Control and Prevention, National Center for Injury Prevention and